Last month, I listed a wonderful single-family home for sale in Sunnyvale. It was an original three-bedroom, two-bath, 1,600-square-foot home built in 1964 that we prepped with the upmost care to ensure it was turnkey and move-in ready for the new buyers when we went to market. As a result of our tremendous prep work and staging efforts, the home sold in just over a week, and closed escrow today. In this article, I’d like to highlight the importance of property preparation and staging for sellers, even in this competitive real estate market, in order to get the highest possible price for your home.
“Staged” is a word Realtors use to describe a home that has been properly prepared for showing. After meeting with my clients and evaluating the property, I was immediately visualizing where profitable improvements could be made. Together, the owner and I worked to accomplish a number of repairs, upgrades, refurbishments and the like, and it made a huge difference. Here are some of the upgrades we made to the home:
- Painted the interior and exterior of the home
- Replaced all fixtures
- Installed new landscaping all around the property
- Refinished the hardwood floors
- Deep-cleaned the tile in the kitchen and bathroom
Our singular goal was to bring every aspect of the property up to the highest levels possible and make it irresistibly attractive to potential buyers. And it worked! I’ve included before and after photos of the home so you can see the fantastic results.
As a result of our staging and property preparation efforts, I felt confident pricing the home $100,000 over the price that we originally discussed, and due to the way the home showcased brilliantly on the open market, we had three strong offers and ended up selling the home for 15% over our already increased list price.
Here are some before and after photos of this Sunnyvale home that will give you a clear picture of the positive changes we bought to this property.
It’s easy to see why this home sold quickly and for a premium. Buyers are more apt to “sign on the dotted line” when they tour a home that is in great condition and set up in a way that makes it easy for them to visualize themselves living there.
If you want to know more about how proper home staging can benefit anyone in Silicon Valley who’s getting ready to put their house on the market, I’d love to talk with you.