As your listing agent, my job is to create maximum visibility and desirability for your home so that you receive the best possible price. My Seller Services Program includes the following elements:

 

Home Preparation

  • Comprehensive market analysis of your neighborhood area in order provide a specific estimate of your home’s real market value
  • A unique pricing strategy for your specific situation
  • Insightful recommendations on repairs, maintenance and improvements that should be performed before your home goes on the market
  • Assistance in staging your home and increasing its curb appeal for the fastest possible sale
  • Referrals to or coordination of contractors to perform any necessary work
  • Oversight and interpretation of inspections home, termite, roof, chimney, pool and other inspections
  • Guidance in completing disclosure paperwork
  • Coordinate moving, cleaning and hauling services

Strategic Marketing

  • Coordination of virtual-tour photography and setup of virtual tour
  • Professionally written marketing copy for post cards, flyers, etc.
  • Direct mail to local homeowners, many of whom know people wanting to move to the area
  • Professional property brochures
  • Extensive online distribution on leading industry websites
  • Eye-catching property signage
  • Extensive signage to drive traffic to Open House dates
  • Deep understanding of the local market that enables me to provide potential buyers with compelling reasons to buy your home

NEGOTIATION AND ESCROW

  • Explain the details of a purchase contract and make recommendations on how to respond to offers
  • Expert negotiation designed to produce the best offer for your specific situation
  • Ensure that buyer and buyer’s agent meet all deadlines and commitments
  • Coordinate buyer’s inspections and appraisals
  • Coordinate sign-off appointment at the title company

Tips For Sellers

Don’t wait to talk with a qualified real estate professional

Selling a home is a complex transaction involving your most important asset. Don’t try to figure it out on your own. When we work together, you’ll receive valuable guidance starting with home preparation and ending with successfully closing escrow on your home.


Make cost-effective home improvements

When preparing a home for sale, it’s generally advisable to avoid costly projects like kitchen remodels.  Instead, focus on cosmetic projects and minor repairs that increase the visual appeal of the home such as a new coat of paint, new window treatments, planting flowers to improve curb appeal, etc.


Get a head start on packing

If you’re like most people, you’ve accumulated a significant amount of personal possessions in your home.  The best way to showcase your home is to begin packing your personal possessions before we meet with potential buyers.  Often called de-cluttering, pre-packing has the dual benefit of making your home more appealing and giving you a much-needed head start on your move.


Review recent comparables in your area

As your real estate professional, I can provide you with timely information on recent sales in your neighborhood.  Real estate prices are based on prices paid for similar homes in your neighborhood. My job is to use my knowledge of the local market to provide you with an in-depth analysis of how your home compares to similar homes that have recently sold.


Read the purchase contract ahead of time

A real estate purchase contract is a complex, lengthy document with potentially serious legal repercussions. You should not be reading it for the first time when an offer is presented. I encourage my clients to read the contract ahead of time and ask me any questions they have about it. That way, they’ll have the peace of mind that comes with making an informed decision. Contact me for a copy of the purchase contract that is commonly used in this area. 


Consider performing inspections

When you sell your home, you are legally required to provide complete disclosure regarding the condition of your property. Most lawsuits arise because the buyer asserts that the seller failed to make full disclosure. By hiring professional inspectors, you’ll go a long way toward protecting yourself from future litigationContact me if you would like recommendations for qualified inspectors.


Select an agent who knows your neighborhood

The most important consideration when selecting an agent to sell your home is the extent to which the agent specializes in your local area.  An agent who is ultra-familiar with a specific market will know more about the homes in the area and will be more efficient when interacting with buyers and exchanging information with other local real estate professionals.  As a Silicon Valley native and an agent who specializes in selling homes in this market, I bring all of these attributes and more to the table. Call me today at (650) 947-2942 and let’s talk about your specific needs in selling your home.


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